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This is a press release, Gulf Press did not intervene in drafting or editing it, neither verified its contents
25 November 2014
Gulf Air, the Kingdom of Bahrains national carrier, has signed a two-year renewal deal with air transport IT specialist,SITA, for network, messaging and voice services. SITA is providing the airline with a comprehensive global network infrastructure, Type B Messaging services, a mail platform for operational messages and global voice and data services.

Commenting on the renewal, Gulf Air Acting Chief Executive Officer Maher Salman Al Musallam said: SITA offers the best end-to-end solutions and connects with all the cities that our airline flies to. At Gulf Air, we are committed to providing our customers with superior service standards and that encompasses a broad range of deliverables extending to our technological capabilities. We endeavor to have the best technology in place toensure we operate as efficiently and cost-effectively as possible.

Gulf Air Director Information Technology Dr. Jassim Haji said: We are delighted to renew our existing agreement with SITA, following a successful relationship to date that has spanned over 40 years. SITAs support to Gulf Airs information technology function ensures our capabilities not only meet industry standards, but exceed them in capability and efficiency.

Hani El-Assaad, President, SITA Middle East, India and Africa, commented: SITA is helping Gulf Air optimize its network, messaging and voice services. This will reduce operational costs and improve service quality and availability. It will also enable the airline to communicate with the entire air transport industry quickly and efficiently using the SITA messaging distribution network, the largest and most versatile network in the industry.

SITAs AirportHubinfrastructure will enable Gulf Air to access its Virtual Private Network (VPN) and business applications at airports around the world. Gulf Air will also benefit from SITAs IP VPN service, which provides secure, global IP accessconnecting its headquarters with offices and outstations around the world.

SITAs Type B Messaging will underpin every aspect of Gulf Airs operations, from commercial and flight operations to ground support, baggage and cargo handling, passenger service and aircraft messaging. SITA operates the worlds largest messaging network, directly connecting to more than 2,400 members of the air transport community, and switching more than 25 million messages globally every day. In addition, Gulf Air will benefit from SITATEX Online, the leading mail platform for operational messages for air transport industry professionals.

Gulf Air is renowned for its pioneering information technology achievements, becoming the first organization in Bahrain to implement private cloud computing in its IT operations and introducing numerous innovations and improvements in its IT function. The airline has also adopted several green solutions in its information technology infrastructure and practices. Thisincludeslast years launch of its state-of-the-art, energy efficient data centre at the airlines headquarters one of themost environmentally friendly IT centers in the Kingdom of Bahrain.

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